Design
Large scale exhibition work is a regular on our books, but most of our work with IUK comes in the form of brochures and white papers - usually academic, often fascinating, and almost always including charts, diagrams, and infographics.
We pride ourselves on presenting complex information in easy to understand graphics. This is particularly important for impact reports, which need to detail key funding and investment alongside project outcomes, innovative developments, and progress. We partner with copywriters, where required, to support IUK in putting together a quality report.
We are sometimes asked to push the brand and create something to stand out. In the case of the Innovate UK explainer brochure, the CEO requested a “bold and dynamic” look. So we amped up colours from the extended brand palette and mixed up the shapes used throughout the layouts to achieve this within the guidelines.
As a government-funded organisation, Innovate UK is digital-first. We’re often on hand to suggest the best way of presenting information digitally, whether through simple webpages or a digital / mobile brochure or something more complex. Many of our projects with Innovate UK balance cost and environmental concerns with impact and audience. We uphold and share a number of values with Innovate UK (including accessibility), and are always conscious of a need for transparency around investments, advancements, and nationwide impact.
